Nike _ Diversity Talent Innovation + Design
The Serena Design Crew Project
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NIKE Serena Design Crew
Client: Nike
Agency: DNA PDX
For this project the team was tasked with storytelling around the inaugural Serena Design Crew program. It started with the question: “How might we bring others along on this journey and share this story?” The by product was a community in-front of and behind the camera inspired and engaged in a movement.
Worked with a cross-functional Nike team to align on a content strategy that fit objectives.
Created a content capture plan
Adapted the strategy (because 2020…)
Interviewed designers and developed relationships
Captured Photo & Video (along with extended dna pdx team)
Worked to involve the designers in how their stories were told and provide them with a good experience during the filming process.
Sample of deliverables:
